![]() ![]() Now if they’re regular PM listeners to your station they’d just have to switch on at breakfast to hear you but if they listen to another station and heard your promo in a public place if you haven’t given the station details in your promo then that potential new listener won’t know how to listen to you. Somebody might be listening to a radio station they’d never think to listen to while in a public place and hear your promo and think, “I have to listen to that tomorrow”. Take a deep dive into EQ sweeping, noise gates, downward expanders and the DeReverb effect in Adobe Audition. If it’s a podcast or interview recorded on the move these techniques will help. Why? Radio is played in public places! How many times have you been in a cafe, a shop or any public place and heard the radio. This Adobe Audition tutorial will show you how to remove echo from speech recorded in a room with plenty of echo. ![]() One final thing, always give the station name and frequency or web address for FM or internet. ![]() If you have interesting highlights and they’re short, relevant and captivating then get them in as I have in the video. If you do a breakfast show and your promo runs at 2.30pm it may well be an afternoon listener doesn’t normally listen to the radio in the morning so will be hearing you for the first time promoting your show and perhaps they’ll like your promo that much that they’ll want to listen in the next time.įor that reason keep your promo short, include your name, the show, the time it’s on, and the bullet points of the show. But while radio is easier to listen to than TV is to watch people listen to radio in patterns. Radio shares an intimate relationship with listeners, it’s a one on one connection that TV just can’t create. If you present a radio show it’s likely you’ll either be asked to create a promo for your show or you’ll be asking to create a promo for your show. ![]()
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